Am I a shill? Can you trust me? My Reviewers Ethics

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I get a painful amount of comments calling me a shill, that I must have been paid by the company I’m recommending, or their competitors, and I’ve had quite the public drama recently, so I thought now would be a good time to lay out exactly what I do for companies, and more importantly, what I don’t.

First and foremost, I respect the word “review” quite a lot. A review is impartial. It’s unbiased. It’s based on test results and opinions, not company messaging. You can’t pay for a review. You can’t pay to hide it. You can’t pay to alter opinions or results. You can’t pay to see it early. End of.

There are some minor exceptions, specifically to the last one, if I believe the unit I have in hand is faulty. For example, the MSI laptop drama that happened recently, I contacted MSI prior to the review going live to ask if they can confirm a few of my findings, specifically the temps, display and what honestly felt like a broken trackpad. That’s normal, because things break especially when they get sent to 50 different press people, so I reach out to confirm.

So, what do I do for companies? A couple things. If they want a review, like I said, that’s “free” to them. But if they do want to pay me, here are the options. First is a full sponsored video. Those are normally labeled “showcase” or “overview”, although sometimes can be more creative as guides that fit well with the brand. Those are clearly marked from the second you start watching. Then there are pre-roll ads, that’s the “and now a message from this video’s sponsor” bit, often for people like ASRock. 

I do also make videos for the companies to use too, a good example of this is the CyberPowerPC ad you might have seen me in, where I show off how to use their website. That’s something I made for them to use, to post on their channels and site and isn’t on this channel. 

And that’s about it. Most of the sponsors I have are one off deals, with only a small number being longer contracts, and even then I do my best to separate any paid work from anything I’m reviewing, including often waiting a week or two between doing paid work, say filming a pre-roll ad spot, and reviewing the product, so I can have more fresh eyes on it when I come to review it. 

The long and short of this all though is that if ever you think I’m being paid for something, look at the top couple lines of the description. I make it clear who sent me the product, and if someone is sponsoring a part, or the whole video. I don’t take money for reviews, end of, and unless I messed up, my reviews are final and aren’t something I will alter after-the-fact for companies. 

I hope that in my actions in the incident with MSI I have made it clear I’m not interested in being pushed around with this, I have far too much respect for myself and for you the audience to budge here. I hope that in explaining this, you are able to extend some amount of trust in me, although of course, I’m not infallible, I’m not perfect by any stretch, so no matter who you are watching, if you want an informed opinion make sure to watch multiple reviews and make your own mind up when planning a purchase. 

Either way, I’m still going to get comments calling me a shill and that’s fine, you can believe whatever you want, I’ll just keep testing stuff and reporting my findings.